AAPi is actively strengthening our voice in the media as we continue to advocate for better access to, and funding for, psychologists and the wider Australian community.
Over the past 12 months, our media presence has grown significantly, with outstanding coverage across major outlets nationwide.
We strategically use media engagement to influence decision-makers and raise public awareness of key advocacy issues. In the 2024–2025 financial year alone, AAPi reached an audience of more than 65 million people through hundreds of media articles, radio interviews, and television appearances.
AAPi’s voice is being heard - and it’s making an impact.